Sud de France, the brand that supports the economic development of regional businesses
Sud de France is the regional brand of reference supported by the Occitanie region since 2006 and designed to promote local, national, and international marketing of agrifood and wine products.
Sud de France is a real guarantee of quality, thanks to its 28 specifications, and of the promotion of the expertise of the Occitanie region.
The brand at the service of the agrifood and wine industries
– AD’OCC and the Maisons de la Région Occitanie/Pyrénées-Méditerranée on the international scene allow, under the Sud de France brand, the agrifood companies to be present on the 5 continents and in more than 30 countries.
– The products of the Occitanie region embody conviviality, authenticity, naturalness and sharing. They are the privileged representation of the different regional terroirs characterized by the sun, the plains, the mountains, the rivers, the ponds, and the sea. By bringing together and coordinating most of the players in the agrifood industry in Occitania, the Sud de France brand constitutes an unparalleled strike force. It is an effective way to promote regional products in points of sale in France and around the world.
– The goal of the 2,000 companies that have chosen to join the Sud de France brand is to help the region shine throughout the world where people enjoy the art of living. As a guarantee of the origin and quality of products, the Sud de France brand simplifies the consumer’s choic
The communication brand
The Sud de France brand is a powerful and efficient communication tool. Indeed, numerous initiatives are implemented:
– Mass media: TV partnerships, posters, radio, regional and specialized press partnerships
– Non-media: trade fairs, public events, sports sponsorship, social networks, etc